Kleenex Brand Launches New Anti-Viral Tissue

Innovative Product Kills 99.9% Of Cold And Flu Viruses
Kimberly-Clark Corporation announced on July 14th a new facial tissue product designed to kill viruses that cause colds and the flu.
Strong enough to stand up to a cold or flu virus, but gentle enough for everyday use, Kleenex Brand Anti-Viral* tissue is the only facial tissue that offers these benefits.
Kleenex Anti-Viral tissue relies on a patented, super premium 3-ply tissue design with a moisture-activated middle layer that is treated with an anti-viral formula. When moisture from a cough or sneeze hits the middle layer, Kleenex Anti-Viral tissue begins working immediately, ultimately killing 99.9% of cold and flu viruses* in the tissue within 15 minutes. The formula is made from citric acid and sodium lauryl sulfate, common ingredients found in everyday consumer products. Citric acid is used as a flavoring agent in soft drinks, while sodium lauryl sulfate is found in many shampoos and detergents.
In addition to the moisture-activated middle layer that is scientifically proven to kill 99.9% of cold and flu viruses* in the tissue, a subtle blue dot pattern on the middle layer visually distinguishes Kleenex Anti-Viral tissue from other facial tissue products.
Kleenex Anti-Viral tissue will be available in two package sizes, an upright 60-count and a family size 120-count, affordably priced with suggested retail prices of $1.39 and $1.99, respectively.


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