I was invited by Janet Porter, COO of Dana Farber to teach about patient decision making at Harvard. The course is HSPH Marketing Course. This graduate level course has 30 students in it. They come from all over the world to earn their MHA in the School of Public Health. The first two weeks of the course focused on products, pricing, promotion – overview of the basics of marketing. The second week of the course really focused on market research. How market research is designed, conducted, used in strategic decision-making.
The intention is to discuss the way consumers make decisions about healthcare.